Tim Cook hat einen seiner besten Freunde zu seinem Todestag geehrt. Steve Jobs war für Tim, nach allem was bekannt ist, wirklich ein sehr guter Freund und Weggefährte, um das Unternehmen wieder an die Spitze der Tech-Liga zu treiben. Auch emotional war Tim mit Steve sehr stark verbunden und beide führten das Unternehmen aus zwei verschiedenen Blickwinkeln. Tim Cook hat natürlich auch einen Brief an das gesamte Team von Apple gerichtet, den wir euch nicht vorenthalten wollen:


I know many of you are thinking of Steve today, as we mark five years since his passing. His presence remains strong here at Apple, and his influence is still felt profoundly all around the world.

Personally, I think of Steve every day. His memory is an inspiration and source of strength for me, both in my job and in my personal life. I think of the bold risks he took as an innovator and a leader, and I think of the ordinary conversations we would have almost every day about our company, our customers, our families and friends. They are memories I will cherish forever.

More than ever, our daily lives are shaped by the products and ideas Steve brought to life. I wish he could see how popular and powerful iPhone photography has become. And I know he would love the magic and emotion of our new Memories feature in Photos on iOS 10.

Apple, the company he built and later rescued, is in many ways Steve’s most enduring legacy. He believed deeply that Apple should inspire us to do the best work of our lives, creating products that enrich the lives of others.

Steve made Apple’s values very clear. He showed us how to focus on doing a few things extremely well, and to set the bar incredibly high for ourselves. He demanded that we always strive for simplicity, in our products and our approach. And he knew that by being collaborative within Apple, we could achieve things no other company could do. We owe all of Apple’s success over the past two decades to those basic principles.

Steve also taught me that life’s great joy is in the journey, not in any particular occasion or event. It’s not about shipping or selling or winning an award. The real joy is in getting there.

Steve was a special, unforgettable person. Thank you for being a part of his legacy, and for joining me on this journey as we carry it into the future.


In diesem Brief wird wieder gezeigt, wie sehr Steve Jobs den Werdegang von Apple geprägt hat und man möchte immer noch viele Ziele von Steve in das Unternehmen einbringen. Dennoch gelingt es Tim Cook nicht immer den Mittelweg zu finden und muss sich vorwerfen lassen, dass man nicht mehr so innovativ ist, wie in den Zeiten von Steve Jobs.